To help Ahuacatlan Avocado Oil begin targeting consumers in the United States, we developed an integrated social media plan with attainable goals and designed the Mexico-based company’s Facebook page. We established monthly goals for Facebook posts that boost likes, but do not overwhelm their followers’ feeds.
Our team worked with food bloggers and chefs to develop recipes and generate educational and entertaining copy for the posts, which we paired with mouthwatering food photography and a regular posting schedule. In just four months, Ahuacatlan’s company Facebook page gained more than 3,500 likes and the numbers are still rising. The firm’s new social media presence has steered a significant amount of traffic to its website, and it increased Ahuacatlan Avocado Oil’s presence and general brand recognition.