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Latinicity Advertising Campaign

Latinicity Food Hall & Lounge had been offering its guests an approachable and festive way to experience Latin American cuisine in the heart of Chicago, but its advertising lacked focus. Little Muffin stepped in with an upbeat, inviting approach that focused on education rather than gimmicks to sell the restaurant’s food and experience.

By getting at the heart of Latinicity, our team was able to develop messages and create beautiful advertisements that were placed on street furniture throughout downtown Chicago. The ads focused on teaching people about Latin American cuisine so that customers would have a clear understanding of what to expect when dining there.

In addition to the advertising campaign, Latinicity needed a centralized team to draft menus and all in-house collateral, such as flyers, brochures, posters, etc., which Little Muffin helped tailor.