Sugar Hills’ website presented a logistical challenge. The Chicago-area bakery wanted to feature nearly five hundred different cake designs online, all of which can be customized with different cake flavors, fillings, frostings, and decorations. Little Muffin built their website from scratch, creating a user-friendly application that allows Sugar Hills’ customers to easily select their cake’s style, flavors and details. We also simplified the order form so it takes the customer efficiently from their cake concept to a special-occasion pastry that’s personal and fabulous.
The website’s aesthetics were essential. Our team needed to maintain the existing style, branding, and objectives of Sugar Hills Bakery, so we put together a sophisticated layout that highlights the brand and displays the beautiful cakes they offer. In addition to the gallery of cakes and the ordering system, we faced another challenge: Sugar Hills wanted us to incorporate two subdivisions of the company in the website: Sugar Hills Café and Sweet Catering. The Little Muffin team incorporated microsites that cater to the needs of their cafe and catering clients without sacrificing visual appeal. Now, their website is functional for all aspects of their business, maintains their unique and sophisticated brand, and facilitates their ordering processing.